5 Email Marketing Facts to Grow Your Business
What is email marketing? Think of it as a highly effective tool that businesses can use to grow their customer base, promote their brand, and increase sales. Not sure this is worth your time? Well, here are 5 email marketing facts to grow your business that illustrate why businesses should consider incorporating email marketing into their overall marketing strategy:
- High ROI: According to a study by the Association of National Advertisers, email marketing has an average ROI of 42:1. This means that for every $1 spent on email marketing, businesses can expect an average return of $42. Yes, you read that right.
- Widespread Use: According to Statista, there were 4.03 billion email users worldwide in 2021, and this number is projected to reach 4.48 billion by 2024. This widespread use of email makes it a valuable tool for businesses to reach a large audience.
- Customer Engagement: Email marketing allows businesses to engage with their customers on a more personal level. According to a study by Campaign Monitor, emails with personalized subject lines are 26% more likely to be opened than those without personalization.
- Increased Sales: According to a study by eMarketer, email marketing drives more conversions than any other marketing channel, including social media and search. Additionally, a study by McKinsey & Company found that email is 40 times more effective at acquiring new customers than Facebook or Twitter.
- Cost-Effective: Email marketing is a cost-effective way for businesses to reach their customers. According to a study by the ANA, the average cost per email sent is $0.005, making it much cheaper than other forms of advertising such as print or television.
Do I have your attention now? If you want to save time and money, these 5 email marketing facts to grow your business cannot be ignored. Simply by leveraging the use of email, personalizing communications with customers, and driving sales at a high ROI, businesses can benefit greatly from incorporating email marketing into their overall marketing strategy.
A great email marketing software is Flodesk. It’s super easy to use and set up. I am all about simplicity. Plus, it’s very affordable. In fact, you can get 50% off your first year HERE. You’re welcome.
Need help getting started? I’d love to help you. Click HERE and let’s connect!
