About Julee

Julee is Redefining What It Means to Show Up With Confidence

Julee Gracey is a powerhouse business coach, speaker, author, and former international model who’s spent the last two decades helping entrepreneurs amplify their message, own their presence, and build businesses that actually work on camera and off.

But her story didn’t start in a boardroom.

Before she was coaching clients to scale with clarity and conviction, Julee was walking the runways of Milan, starring in hit TV shows, and serving as the face of national brands across furniture, lifestyle, and home improvement.

You might recognize her from People Magazine’s “100 Most Beautiful”, her time as a briefcase model on NBC’s Deal or No Deal, or from her roles as a TV host and FX sitcom star. But behind the lights and cameras, Julee was building something much bigger: a platform to help others step confidently into their own spotlight.

Today, Julee blends the discipline of performance, the strategy of entrepreneurship, and the emotional intelligence of a mom-turned-mogul to help business owners grow with intention—and do it all without burning out or playing small.

She’s not here to tell you to “fake it till you make it.”

She’s here to show you how to lead with real confidence, build a brand that moves people, and create a business that supports the life you actually want.

Because if she can turn a career in modeling into a movement for impact-driven success?

So can you.